Free Calculator

CAC vs. LTV Calculator

Are you spending too much to win customers who won't stick around? Enter your acquisition spend and customer economics to see your CAC, LTV, and the ratio investors actually care about.

Your Numbers

Monthly Marketing & Sales Spend

New Customers Acquired / mo

Avg Monthly Revenue per Customer

Gross Margin(70%)

0%100%

Monthly Churn Rate(5%)

0.5%20%

CAC

$200

per customer

LTV

$2K

lifetime value

LTV : CAC

8.4:1

Healthy

Unit EconomicsHealthy

0:13:1 (target)5:1+

CAC vs. LTV

Summary

Customer Lifetime20.0 months

Gross Margin $ / Customer / mo$84.00

Payback Period2.4 months

New Customers / mo40

Acquisition Spend$8K/mo

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